State of the Industry 2010

Distributors

Local Authorities

Sports Clubs

Direct to the end user/ individuals

Mail order / Catalogue Companies

Welcome to the SAFEA State of the Industry survey 2010. By completing this shortly online questionnaire, which is completely confidential, we will use the figures to collate industry figures and trends for SAFEA members based on last years data and predictions for 2011. Any company that inputs will receive a comprehensive analysis of the data and SAFEA will also use selected pieces of information to generate news articles in the trade press to promote the sector. If you require anymore information, please contact Kate Costin on 02476 414999 (205). Thank-you in advance for your participation...

1) Company Name

2) Name of Participant

3) Company Trends... In 2010

4) Company Trends... In 2011, what are you predicting for the following??

5) Did you in the past year, increase your product range? (ie-manufacture new products, or add new products/brand to your cataulogues)No
Yes
Please explain any major changes...

6) Please rank your customer groups in order of importance to your company in terms of volume of business supplied (1 is the MOST important and 5 being LEAST important)

7) With regards to the VAT increase...Did youAbsorb
Increase by 2.5%
Increase prices by more than 2.5%

8) What effect has the credit crunch had on your business in 2010??Positive Effect
Negative Effect
No Change

9) What effect to your foresee the credit crunch having in 2011??Positive Effect
Negative Effect
No impact

10) Are you planning any significant cuts in your business activities in 2011No cuts will take place in 2011
No cuts are planned at the moment
We are planning cut backs
Please detail what areas... (production, marketing, staffing, shows, general costs)

11) In terms of Business Finance,

12) Do you insure your debts??Yes
No

13) If you answered yes to q11 - have you noticed any changes in the attitude of your insurer and which customer group does this most effect ?

14) In terms of bad debts...

15) What approximate percentage of your business turnover do export activities account for?0%
1-10%
11-20%
21-50%
50% or higher

16) Are there any new or emerging markets that interest your company?

17) Are there any new sports of interest to your company or new business areas or opportunities that you are exploring?

18) In your opinion, what factors have the greatest impact on an upturn in trade and increased profitability?...Factors could include... Government investment, Attendance at trade shows, Good performance by high profile athletes, a well run NGB, Company links with key stakeholders?

19) What is your annual marketing budget?

20) What are your main marketing spends?

21) Do you see your marketing spend changing in 2011?Yes, we will be increasing the budget
No, the budget will decrease
There will be no change from 2010

22) Which Trade Shows do you plan to attend in 2011?afPE National Conference and Exhibition
Football Grassroots Live
ISPO
Leisure Industry Week
Play Fair
Saltex
Sports Colleges Conference
Others (please state)

23) What is your current relationship with CSP's Not Interested in a partnership
Currently no relationship but would like one
CSP's buy products from us
We provide CSP's with discounts, project support, sponsorship
Joint Project and Partnership working
NA

24) What should SAFEA's priorities be in the coming year?

Federation House :: Stoneleigh Park :: Warwickshire CV8 2RF :: T 024 7641 4999 :: F 024 7641 4990 :: safea@sportsandplay.com

	Did your companies turnover...	Did your companies costs...	Did your overall profitability...	Did your number of company employees...
Increased?
Decreased?
No Change

	Your company turnover...	Your companies costs...	Your companies profitability	Number of employees
Increase
Decrease
No Change

	In 2010 have your debtor days...	In 2011, do you feel your debtor days will....
Increased
Decreaed
Stayed the same

	In 2010 has your "stop list" ...	In 2011 do you feel your "stop list" will...
Increased
Decreased
Stayed the Same